1. Site Selection
- A location based on target demographics is
important to provide a large customer base,
translating into higher sales potential;
- Location should be easy
to find and parking should be abundant;
2. Restaurant Design
- Unique design and décor
attracts customers;
- Comfort in our design keeps
customers in the restaurant;
- Comfortable and entertained customers
stay longer and spend more money;
- Adequate seating optimizes sales
potential;
3. Training
- A well-trained staff takes care of your customers;
- A well cared for customer makes more return
visits and spends more money;
- A customer spending money more frequently
means more profit potential for you;
4. Manuals & Procedures
- Well-organized manuals and procedures make the
Tilted Kilt Pub & Eatery system easier to teach to new employees;
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- An easier to teach system means more consistency
of service;
- Consistency of service translates to happy customers;
- Happy customers come back more often;
- Return customers increase your profit potential ;
5. Restaurant Launch Team
- A well-organized and successful launch equates
to satisfied customers who in turn create a “buzz” about the pub,
driving more customers to the location;
- More people with positive knowledge of the Titled
Kilt equals more potential revenue;
6. Franchise Services
- Consistency of high standards for quality, service,
cleanliness, and entertainment increases customer frequency;
- More frequent visits by customers mean more potential
revenue;
7. Advertising and Marketing
- A systematic approach to creating brand awareness
within your market area creates a strong brand;
- A strong brand creates more customers;
- More customers mean more potential profit;
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